AI Use Guidelines
We use AI.
Here's exactly how.
AI tools help us work faster and explore more options for your business. They don't replace judgment, craft, or the review that happens before anything leaves this studio. This page explains our approach openly.
The Framework
Four competencies that guide every AI-assisted decision
Based on the AI Fluency Framework (Dakan & Feller, 2025). These are not optional, this is how we work.
Delegation
We decide intentionally what AI handles and what stays human — before the work begins, not after.
Description
We craft precise inputs so AI output is actually useful. Garbage in, garbage out — so we don't garbage in.
Discernment
Every AI output is evaluated critically before it touches a client. We treat AI as a starting point, not a finish line.
Diligence
We stay accountable — ethically, legally, and on quality. AI speed doesn't excuse skipped steps.
Quality Control
Before anything reaches you
Every AI-assisted deliverable passes through this checklist before it gets to you.
Accuracy Check
Every factual claim — prices, stats, business hours — is verified against primary sources before it reaches you.
Voice & Brand Fit
Does the copy sound like your actual business? If it reads like a press release, we rewrite it.
Local Market Sense
Every market has its own cultural register. AI defaults to generic — we apply the right language and context for your audience.
Code Review
All AI-assisted code is tested in a real environment before it goes anywhere near your site.
Image & Asset Review
Every visual is checked for watermarks, IP issues, unrealistic artifacts, and fit with your brand.
Thorough Review
Nothing leaves Faro Digital without a full review and sign-off. No exceptions.
Disclosure
You'll always know when AI was involved
We're upfront about when and how AI was used. You'll always know what you're getting.
Internal work
Audits, research, code drafts. No public disclosure needed — noted in our own project files.
Client deliverables
Websites, copy, proposals. Light disclosure by default. Full disclosure if you ask, or if AI contribution is dominant and uncustomized.
High AI involvement
Detailed disclosure naming the specific tools used. Faro Digital takes full responsibility for the final output regardless.
"Faro Digital uses AI tools to work efficiently and deliver high-quality results faster. Every deliverable is reviewed, edited, and approved before it reaches you. We're transparent about this because we believe responsible AI use and great craft go together."
Questions about how we use AI on your project?
Ask us directly.
Based on the AI Fluency Framework (Dakan & Feller, 2025) · CC BY-NC-ND 4.0